Updated from Oct. 16 to include note about NFL denial.NEW YORK ( TheStreet) --If Netflix ( NFLX) and Google ( GOOG) get a second Thursday night football game it might be a big win for those companies but it would be a huge loss for the players and the game itself. The Wall Street Journal, citing a person familiar with the league's strategy, said the National Football League wants to expand its lineup of Thursday night games to boost ratings since it's not happy with the ratings garnered by its own NFL Network. It could potentially give the games to nontraditional media outlets, like Netflix or Google's YouTube. While that would undoubtedly boost subscribers for Netflix, YouTube and would increase ratings for the NFL, the reason the ratings are subpar for the Thursday night games is simple: The games suck. Update: The NFL, via multiple Twitter accounts, denied the reports.
Commissioner Goodell, as a huge football fan and someone who understands business, I implore you not to add another Thursday night game just for the sake of increasing ratings. There are other ways to increase revenue and ratings, including expanding the NFL Network to more homes in the country, marketing your product better than you have, continuing to make the game safer for all those involved, and enhancing the in-stadium experience. By adding another Thursday night game, it would do way more harm than good to the players, and as someone who has been a proponent of player safety, you surely must understand that fact. -- Written by Chris Ciaccia in New York >Contact by Email. Follow @Chris_Ciaccia