NEW YORK ( TheStreet) -- CHANGE IN RATINGS Alaska Air ( ALK) was upgraded at Imperial Capital to outperform from in-line. $70 price target. Fears of increased competition have been overblown, Imperial Capital said. Cliffs Natural ( CLF) was initiated with a market perform rating at Wells Fargo. Average selling prices will likely trend lower over the next several years, Wells Fargo said. Cisco ( CSCO) was downgraded at MKM Partners to neutral from buy. $26 price target. No longer expect product orders to accelerate in the October quarter, MKM Partners said. FU) was upgraded to hold at TheStreet Ratings. Juniper ( JNPR) was upgraded at MKM Partners to buy from neutral. $26 price target. Service Provider growth can meaningfully accelerate, MKM Partners said. Kroger ( KR) was initiated with a market perform rating at BMO Capital. $44 price target. Stock is already pricing in a cyclical rebound, BMO Capital said. Charles Schwab ( SCHW) was upgraded at Compass Point to neutral from sell. $20 price target. Medium-term interest rates appear to be more viable, Compass Point said. TD) was upgraded to buy at TheStreet Ratings. Whole Foods ( WFM) was initiated with an outperform rating at BMO Capital. $70 price target. Company offers growth at an attractive price, BMO Capital said.