PROS® (NYSE: PRO), a big data software company, today announced its sponsorship of the Aftermarket Business Platform 2013. The conference, scheduled for October 23-25, will be held at the Bojesen at Axelborg Conference Centre in Copenhagen, Denmark. The Aftermarket Business Platform event provides attendees with opportunities to hear about the latest developments in sales growth, aftermarket opportunities and developing economies. PROS Service Parts Industry Marketing Manager Sean Duclaux and Lars Jansson, senior management consultant and Managing Director at LBJ Consulting Services AB, will jointly lead a keynote address on October 24 at 9:45 a.m. Titled “ Increasing Sales Effectiveness in Global Aftermarkets,” the presentation illuminates the power of using big data to improve sales effectiveness in the automotive manufacturing and service parts industries. In the presentation, conference participants will learn how to unlock the full potential of each transaction using big data, and its predictive and prescriptive analytics. “Companies in the automotive and service parts sectors are looking for new strategies that enable them to increase their sales effectiveness, gain a competitive edge and outperform in today’s globally competitive markets,” said PROS EMEA General Manager Eric Allen. “PROS data science and analytics reveal opportunities with the highest probability of closing, offers with the highest probability of selling, and prices with the best probability of winning. At this year’s Aftermarket Business Platform, we look forward to sharing best practices based on our years of industry experience helping customers increase their odds of winning at the point of negotiation.” The Aftermarket Business Platform 2013 is designed to meet the needs of executives across the car, truck and industrial manufacturing sectors. Speakers at the event include representatives from Volvo, Iveco, Sulzer Pumps and ABB. For more information or to register for the conference, visit http://www.aftermarketeurope.com/register-now/. To schedule a meeting with PROS, or receive more information on big data applications for service parts companies, email firstname.lastname@example.org or call +44 (0) 1784 777 010. About the PresentersSean Duclaux is PROS Service Parts Industry Marketing Manager. He is responsible for the development of the company’s go-to-market strategy, and positioning of its service parts pricing and sales effectiveness product portfolio. Prior to joining PROS, Duclaux held leadership positions in enterprise software companies, including AspenTech, BMC Software and Empirix. Throughout his career, he has worked in diverse roles, from product management, marketing, program management, R&D and operations, where he developed a strategic vision to define market-focused solutions and executed go-to-market programs. Lars Jansson serves as the Managing Director and senior management consultant at LBJ Consulting Services AB. He is an expert in identifying process and development needs in the aftermarket business, including the pricing area. His experience includes initiating and driving global development projects to realize integrated aftermarket processes that support market and sales development, as well as logistics. He most recently led the strategic pricing management project for Volvo Global Trucks Sales and Marketing.