VisitScotland, The Highland Council and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), today announced that the Isle of Skye in Scotland has ‘virtually’ twinned 1 with Skylands, the home of upcoming game, Skylanders SWAP Force™. The stunning Scottish Highlands have been brought together with the virtual islands of Skylands, to celebrate the month of SWAPtober and the launch of Skylanders SWAP Force™. The virtual twinning marks the first time a video game world has twinned with a real destination. Skylanders SWAP Force is available now at retail stores in North America and will be available in Australia on October 16 and Europe on October 18.
- An inaugural visit to the Isle of Skye by Wash Buckler, one of the new Skylanders SWAP Force characters; Wash Buckler toured some of the island’s most famous landmarks and visited the children at Portree Primary School.
- A SWAP takeover of the Isle of Skye website www.skye.co.uk, where Skylanders franchise fans worldwide can type SWAP on the homepage to watch the magic unfold.
About Skylanders SWAP ForceSkylanders SWAP Force is delivering a whole new world of innovation and introduces the groundbreaking new feature — swapability. The pioneers of the toys-to-life genre are presenting kids and gamers with unprecedented levels of choice in how they explore Skylands and battle Kaos by swapping the top and bottom halves of the inter-action figures to transform 16 SWAP Force TM characters into more than 250 unique combinations. Set in a richly detailed next generation world, Skylanders SWAP Force takes kids on an all-new adventure with 32 brand new heroic characters that each offer unique powers and personalities. The game also features new abilities – such as flying, climbing, and teleporting – which can be used in special areas of Skylands. Additionally, fans can play with their entire collection of more than 100, forward-compatible toys from both Skylanders Spyro’s Adventure TM and Skylanders Giants™. Skylanders SWAP Force is being developed by Vicarious Visions and is set to release in North America on October 13, Australia on October 16 and Europe on October 18. Developed for the PS4, PS3, Xbox One, Xbox 360 and the Wii U™ and Wii™ systems from Nintendo and Nintendo 3DS™; it is rated E10+ by the ESRB. For more information, visit www.skylanders.com. About Activision Publishing, Inc. Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com. Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of Skylanders SWAP Force™, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations. SKYLANDERS, SKYLANDERS SWAP FORCE, SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO’S ADVENTURE, and ACTIVISION are trademarks of Activision Publishing, Inc.
1 No official deed of twinning has been signed by the Highland Council. As the Skylands are a magical land – it makes it difficult to get paperwork in the post.2 Chompies are one of the most common monsters in the Skylands, they do not exist on Earth. *Requires purchase of all 16 SWAP Force Skylanders. VisitScotland, Scotland’s national tourism organisation, is providing in-kind promotional support to the virtual twinning project.