I was surprised to learn that only $860.4 billion was spent on tech products in 2012, less than half of that on food. That includes companies such as Apple ( AAPL), Google ( GOOG) and Microsoft ( MSFT), which are considered titans in the U.S. So whether it's the farmer, his equipment or fertilizer; the men and women who ship, distribute and sell the products across the country; the employees in food processing, marketing or technology; the morning shelf stocker, cashier or waitress, one thing is for certain: Food is the real king in the U.S. Should we opt for potatoes, rice and ramen noodles, then our economy could take a real slug to the gut -- both, figuratively and literally. At the time of publication, the author was long SBUX and AAPL.-- Written by Bret Kenwell in Petoskey, Mich. Follow @BretKenwellThis article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
To turn sustainability into profitability, companies need to make major transformations, not minor moves, says Freya Williams, author of 'Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses.'