Video Conferencing Expected To Be Preferred Business Communications Tool In 2016 According To New Survey On Global Video Conferencing Trends And Etiquette

Polycom, Inc. (Nasdaq: PLCM), the global leader in open, standards-based unified communications and collaboration (UC&C), today announced that almost all (96 percent) business decision makers believe video conferencing removes distance barriers and improves productivity between teams in different cities and countries. According to the “ Global View: Business Video Conferencing Usage and Trends” survey of more than 1,200 business decision makers, conducted by Redshift Research and commissioned by Polycom, video conferencing is an essential tool helping improve team collaboration and closing the physical and cultural gap between colleagues doing business across distances.

Video Conferencing Becoming Pervasive in Business

The survey found that video is becoming more pervasive in businesses across the globe. When asked to choose their preferred methods of communications today, respondents ranked video conferencing third (47 percent) after e-mail (89 percent) and voice/conference calls (64 percent), and those same business leaders and managers expect video to be their most preferred collaboration tool in three years (52 percent), followed by e-mail (51 percent) and voice/conference calls (37 percent). Respondents who use video conferencing today said the three biggest advantages are: better collaboration between globally dispersed colleagues (54 percent), greater clarity of topics being discussed (45 percent) and more efficient meetings (44 percent).

Over three quarters of decision-maker respondents (76 percent) are now using video conferencing at work with 56 percent of video users taking part in video calls at least once a week. The survey found that in Brazil, India and Singapore that number jumps up significantly, as more than two-thirds of respondents in those countries use video conferencing at least once a week.

The survey also revealed that 83 percent of respondents, and almost 90 percent of those in their 20s and 30s, use consumer video conferencing solutions at home today, and almost half of all respondents use video conferencing at home at least once a week.

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