Estee Lauder

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Cosmetics and fragrance manufacturer Estee Lauder ( EL) is gearing up to report earnings of its own; the firm releases its fiscal first-quarter numbers on Oct. 31. And if those results are anything like investors have become accustomed to, there's more upside in store for this beauty company.

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Estee Lauder owns a brand portfolio that includes popular names such as Clinique in addition to mall staples M-A-C and Origins. That's enough makeup power to give EL a 25% share of the world's high-end cosmetics market, a segment that's continuing to hold up quite well in the current retail market.

The growth story for Estee isn't unlike the story at Kimberly-Clark or Johnson & Johnson: It all comes down to pent-up demand among a whole new group of middle class consumers in emerging markets. Right now, the firm gets around half of its revenues from overseas, and developing countries making up a bigger chunk each year.

With rising analyst sentiment in shares of EL this week, we're betting on shares.

To see all of this week's Rocket Stocks in action, check out the Rocket Stocks portfolio at Stockpickr.

-- Written by Jonas Elmerraji in Baltimore.


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At the time of publication, author had no positions in stocks mentioned.

Jonas Elmerraji, CMT, is a senior market analyst at Agora Financial in Baltimore and a contributor to TheStreet. Before that, he managed a portfolio of stocks for an investment advisory returned 15% in 2008. He has been featured in Forbes , Investor's Business Daily, and on Jonas holds a degree in financial economics from UMBC and the Chartered Market Technician designation.

Follow Jonas on Twitter @JonasElmerraji

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