Based on AFESIP’s model, the Somaly Mam Beauty Salon will provide training in hair styling, makeup application and nail care. Additional coaching in life skills and small business management will help prepare trainees to run their own salons in the future. This basic education and vocational training will enable survivors to generate income to help support themselves and their families, and avoid the vulnerabilities that allow for exploitation and abuse in the sex trade.

All products are being provided by Bobbi Brown, Bumble and bumble, and Clinique. Products are carefully selected to suit the climate and clientele of Southeast Asia. The Estée Lauder Companies will fund the setup and first three years of the salon’s operations. The salon’s goal is to be financially self-sustaining by 2016. The salon project is aimed at establishing a successful model that will be replicated in other geographical areas with high incidences of sexual slavery and programs to aid the victims of exploitation and abuse.

Bumble and bumble, a renowned salon and hair care line, lent its expertise in design, salon operations, client relations and advanced training by top salon educators. The Bumble and bumble team collaborated with survivors to design a relaxing oasis that combines Bumble and bumble’s design aesthetic with the women’s love of bright colors and flowers.

Bumble and bumble’s salon management team developed management protocols to ensure that the Somaly Mam Beauty Salon operates with a high standard of hygiene protocol and client care. Hair care and styling products will be exclusively provided by Bumble and bumble. T3, a professional hair tool brand frequently used by Bumble and bumble’s backstage team, provided the salon with combs, brushes and heat styling tools. Visiting Bumble and bumble stylists will provide specialized training sessions twice a year.

Bobbi Brown Cosmetics, an exclusive makeup line developed by celebrated makeup artist Bobbi Brown, is providing both basic and advanced makeup application training twice yearly to develop the girls’ artistry skills and build their confidence. Additionally, the brand is outfitting the salon with makeup stations, a full range of products and brushes through its Singapore-based team. In line with Bobbi Brown’s global “Pretty Powerful” initiative, the brand is committed to supporting organizations that help empower women and girls with the confidence and resources to be their best.

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