PHILADELPHIA, Oct. 10, 2013 /PRNewswire/ -- Lincoln Financial Network (LFN), the retail wealth management affiliate of Lincoln Financial Group (NYSE:LNC), is continuing to enhance its investment platform with today's announcement of Gene Mulligan, one of the industry pioneers responsible for evolving the separately managed account business (SMA), being appointed Senior Vice President for Investment Products and Platform. Mulligan, will be responsible for leading all aspects of LFN's wealth management platform, including its managed account strategy, products and operations. He will report to LFN President, David S. Berkowtiz and will serve on the LFN Executive Committee. He is widely recognized for setting industry standards around managed accounts and led the development of the SMA business at Merrill Lynch. "Gene's appointment underscores our continuing investment in resources and capabilities that will help our advisors grow their business, effectively manage their practice, and spend more time advising and serving their clients," said David Berkowitz. "Gene's expertise and experience will add to our culture and enhance our ability to deliver industry leading investment capabilities and solutions for our independent advisors and their clients." Mulligan joins Lincoln from Merrill Lynch Global Investment Solutions, where as a Managing Director and head of business strategy and development for the Merrill Lynch Global investment and advisory platforms, he played a leading role in growing and overseeing the managed account business. Mulligan also had a key role in Merrill's move to a model portfolio-based program, which currently serves as the market's second largest SMA program, according to Money Management Institute data. "LFN advisors have a long history of helping clients create and protect wealth," said Mulligan. "They offer a unique and creative approach toward advising clients on wealth accumulation, retirement planning, and wealth protection strategies. I look forward to further strengthening that foundation through broader and deeper investment offerings for our advisors and their clients."