"This new app is revolutionizing the way parents navigate the school book fair and will help them easily pin point the right book for their child," said Alan Boyko, President of Scholastic Book Fairs. "In this era of higher standards, students are required to enhance their vocabulary, read more complex texts, and develop greater critical thinking skills. To do that, we know that our students must spend more time reading independently, and the Scholastic Book Fair app is equipped with the technology to help every child find the books that they cannot wait to read.""Scholastic has joined with the best of breed technology partners to meet the needs of our parent and teacher customers," stated Deborah Forte, President of Scholastic Media. "We are proud to bring a mobile version of the Book Fair to the market, allowing kids and parents instant access to a wealth of information about the books they want to read and extending the excitement of the Book Fair experience." The Scholastic Book Fairs app is available for free from the App Store on iPhone and iPod touch at www.AppStore.com. The app is also available for free download on select Android devices. For more information about the app, go to www.scholastic.com/apps/bookfairs. For more about on Scholastic, visit our media room. Qualcomm is a trademark of Qualcomm Incorporated, registered in the US and other countries. Vuforia is a trademark of Qualcomm Incorporated. All Qualcomm Incorporated trademarks are used with permission. Other products or brand names may be trademarks or registered trademarks of their respective owners. Suggested Tweets: Going to a @Scholastic Book Fair? Download the free Book Fairs App & let it help find the right book for your child. http://bit.ly/GOX5o5 Check out the new @Scholastic Book Fairs App. Just point & shoot to find the reading level for books at the Fair! http://bit.ly/GOX5o5 Tags: Scholastic, book scanner, scan book cover, reading level, book barcode scanner, books, kids books, reading, book fairs About Scholastic Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books and ebooks, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.com. SOURCE Scholastic Inc.