Building on Applebee’s Neighborhood Grill & Bar®’s annual tradition of serving free meals to current and former servicemembers on Veterans Day, Applebee’s today announced a partnership with the veterans service organization The Mission Continues to promote veteran-led community service year-round in neighborhoods throughout the country.
For the fifth straight year, Applebee's restaurants will serve free meals to current and former members of the U.S. Armed Forces on Veterans Day. (Photo: Business Wire)
Additionally, Applebee’s today named multi-platinum recording artist Gavin DeGraw the 2013 Voice of the Applebee’s Thank You Movement, the nation’s largest ongoing military appreciation effort, and announced plans for a concert featuring Gavin DeGraw in America’s “Most Thankful Neighborhood.” “We owe so much to our servicemembers, and we’re honored to show our gratitude by serving free meals to our military heroes every year on Veterans Day,” said Applebee’s President Mike Archer. “By partnering with The Mission Continues, we look forward to connecting the newest generation of veterans with our Guests and Team Members to continue their service and make a meaningful impact in our neighborhoods throughout the country every day.” Applebee’s Thank You Movement Since creating the Thank You Movement in 2011 to collect messages of appreciation for each of the 24 million current and former members of our Armed Forces, Applebee’s has received more than 4.5 million personal Thank You messages through the Thank You Movement website: www.thankyoumovement.com. This year, Gavin DeGraw, a platinum singer-songwriter, lends his song, “Soldier,” to national advertising in support of the Applebee’s Thank You Movement. “I’m happy to be part of the Applebee’s Thank You Movement and extend my thanks to our servicemembers for all they have done,” said Gavin DeGraw. “They are the definition of selflessness, dedication, devotion and sacrifice. Please join me in thanking our heroes by sending a ‘Thank You’ message.”