Comcast Corporation (NASDAQ: CMCSA, CMCSK), NBCUniversal and Twitter today announced a strategic partnership to more directly connect the millions of Twitter users with television viewing. In the first step of the partnership, Comcast engineers created a new feature called “See It” that will give millions of Xfinity TV customers the ability to instantly access TV shows, movies and sports directly from a Tweet. See It will debut in November with shows from NBCUniversal’s networks.
- tune to live TV or start a show On Demand on their set-top box
- tune in to a show online or on their mobile device
- set DVRs
- set a reminder
- buy theater tickets through Fandango
NBC Sports Group is the first NBCUniversal property to participate in the new advertising partnership by delivering Premier League short-form video highlights sponsored by General Electric to fans within Twitter's social framework. The new agreement expands the reach of the sport, while also increasing the consumption of NBC Sports video.Additionally, E! and USA Network are two of the earliest adopters and today are leading entertainment brands on Twitter. USA Network is putting this partnership to full use as it rolls out its second screen campaign for Modern Family beginning October 18 with its on-air TGIMF (Thank Goodness its Modern Family) Family Friday marathon. E! is working with key advertising partners to amplify their messages and custom content across the brand's marquee events this holiday season and into the all-important red carpet events in 2014. This expanded functionality combined with the new NBCUniversal Amplify agreement enables USA and E! to reach new audiences in real-time and give brands more innovative ways to reach consumers. About Comcast Corporation: Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates 30 news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information. About NBCUniversal: NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About Twitter:Founded in 2006, Twitter is a real-time information service on which people around the world can post ideas, comments and news, plus photos and videos, in 140 characters or less. The service can be accessed through a variety of methods, including Twitter.com, text messaging, and desktop, mobile, and web applications. Twitter is available in more than 33 languages. Visit www.twitter.com or follow @twitter for more information.