Casino Atlantic City Peru Selected Bally Technologies' IVIEW Display Manager With Elite Bonusing Suite To Offer Exciting Floorwide Bonusing. (Photo: Business Wire)

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced it has installed its trailblazing iVIEW Display Manager™ (DM) with Elite Bonusing Suite™ (EBS), along with a host of its trailblazing systems solutions, at Casino Atlantic City Peru in Lima.
Casino Atlantic City Peru selected Bally Technologies' iVIEW Display Manager with Elite Bonusing Sui ...

Casino Atlantic City Peru selected Bally Technologies' iVIEW Display Manager with Elite Bonusing Suite to offer exciting floorwide bonusing. (Photo: Business Wire)

Casino Atlantic City Peru is the first casino in Peru to utilize Bally’s iVIEW DM and EBS on gaming machines across its casino floor, enabling floor-wide player-bonusing events.

The property will use EBS to add excitement across its iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing™, U-Spin Bonusing™, and DM Tournaments™.

“We are excited to be partnering with Bally to provide our loyal patrons with an exhilarating gaming experience and even more ways to win,” said Casino Atlantic City Peru General Manager Eddie Thornberry Schiantarelli. “EBS applications like Virtual Racing will bring extra excitement to our casino and the region. We’re delighted to be the first in the country to offer these thrilling second-chance opportunities to players.”

iVIEW DM is backward compatible on most gaming devices with a touch-screen display and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play, drawing crowds of thousands, and creating frenzied excitement across the casino.

EBS, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards − all without interrupting play on the base game.

Bally’s EBS Virtual Racing promotional tool creates floor-wide excitement on casino floors by letting players select and root for their favorite contest-driven car or horse. Virtual Racing drives coin-in, carded play, new players’ club signups, and tremendous excitement.

U-Spin Bonusing puts one of the most popular game mechanics in history on the game screen. Players touch and physically spin the bonus wheel for an intensely interactive and rewarding bonus game experience.

DM Tournaments is the ultimate form of community gaming, enabling casino operators to almost instantly turn slot machines on their casino floor into tournament games – with no device downtime or lost revenue. Over the past two years, DM Tournaments has powered four record-setting events.

The casino will also utilize Bally’s CoolSign® media-management solution, Bally’s innovative SDS™ slot-management system, and CMP (Casino Market Place) player-tracking system.

“We are honored that Casino Atlantic City Peru has chosen Bally for its systems solutions,” said Bally Technologies’ Systems Sales & Operations Director Mariano Sosa. “The casino will gain a competitive edge with the use of iVIEW DM and the various EBS applications. These systems solutions create floor-wide excitement for patrons and increased profitability for casinos.”

About Casino Atlantic City

The Casino Atlantic City is the most elegant and complete entertainment and conventions center in Peru, strategically located in the tourist district of Miraflores. The complex includes: Conference rooms for events, fine dining, a café, karaoke, simulcasting, and game rooms. The 10,000-square-meter complex generates direct employment for 800 workers. The Park of Slots includes more than 800 play stations, more than 40 tables, and more than $1.5 million in monthly promotions.

About Bally Technologies, Inc.

Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

Copyright Business Wire 2010

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