At Eataly’s Italian stores in Rome and Turin, MasterCard cardholders are now able to attend exclusive cooking lessons featuring exciting tours and recipes signed by Italy’s leading chefs, take part in special cooking lessons for families, and make use of reserved entrances before normal opening time. “I love slowness in everything that has to do with food. Slowness is a guarantee of quality. In the services that surround us, on the other hand, I prefer speed, combined with precision,” clarifies Eataly president and owner Oscar Farinetti, “particularly for payments. This is why Eataly has entered into this important partnership with MasterCard, in order to offer “Eatalians” simple, safe and smart methods of payment.”“MasterCard and Eataly enjoy a shared vision; enhancing and innovating the consumer journey through innovation and priceless experiences,” comments Monica Biagiotti, Marketing Director, MasterCard Europe. “Through this new partnerhship MasterCard and Eataly will not only deliver slow food and fast payments in Priceless cities around the world but will also enable us to maximize our Priceless platform by offering exclusive experiences for MasterCard customers.” About Eataly Eataly is a synonym in the world of fine food for high quality. “Alti Cibi, “High Foods” is the slogan used to express the company’s philosophy. The goal of Eataly right from the outset has been to offer not only a way to eat well, but also to learn about good food and to share it with others. With capillary distribution throughout Italy and constant international expansion, Eataly promotes a passion for food and improves the pleasure of eating well, which has always been the ideal way to enjoy good company together. About MasterCard MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews or @MasterCardIT, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.