WEST CHESTER, Pa., Oct. 8, 2013 /PRNewswire/ -- QVC, the global leader in video and eCommerce retail, today announced the appointment of Gregg Bertoni to CEO of QVC Italy, effective January 1, 2014. Bertoni will succeed Steve Hofmann, who has been holding dual roles as CEO of QVC Italy and CEO of QVC Europe since May 2012. This position will leverage Bertoni's experience and leadership in the Italian market, and allow Hofmann to focus on other European countries and market development opportunities. "QVC Italy is rapidly moving beyond start-up phase with consistently high revenue growth, customer loyalty and repeat purchase rates," said Hofmann. "Gregg has been instrumental in driving this strong performance and has the right experience and track record to further build the organization and lead QVC Italy into its next stage of growth." Bertoni has experience as a QVC leader in three global markets: the U.S., the U.K. and Italy. Since May 2012, Bertoni has served as Chief Merchandising Officer, QVC Italy, with responsibility for overall commerce operations spanning marketing, merchandising, planning, programming, eCommerce, quailty assurance, and TV sales and operations. Prior to this, Bertoni was VP of Merchandising in Italy, and was one of the first executives engaged in the market. Under Bertoni's leadership, QVC Italy developed a compelling merchandise assortment, driving high levels of customer loyalty. Bertoni first joined QVC US in 1995. In 2002, he transferred to QVC UK, where he took on roles of increasing responsibility in merchandising, including interim Director of Merchandising. About QVCQVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA, LINTB), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 290 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 26-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc. SOURCE QVC, Inc.