NEW YORK ( TheStreet) -- CHANGE IN RATINGS Alaska Air ( ALK) was downgraded at Deutsche Bank to hold from buy. $70 price target. Company is facing increased competition in key markets, Deutsche Bank said. Bristow ( BRS) was upgraded at Howard Weill to outperform from sector perform. $90 price target. Company can deliver double-digit annual earnings growth over the next couple of years, Howard Weill said. Crown Holdings ( CCK) was downgraded at Wells Fargo to market perform from outperform. European food can business could face headwinds over the next 12 to 18 months, Wells Fargo said. Cytec ( CYT) was downgraded at Deutsche Bank to hold from buy. $90 price target. Valuation call, as the stock is up 31% over the past year, Deutsche Bank said. EFUT) was upgraded to hold at TheStreet Ratings. Finisar ( FNSR) was upgraded at Jefferies to hold from underperform. $22.50 price target. Limited exposure to market environment risk, Jefferies said. J.C. Penney ( JCP) was downgraded at Sterne Agee to neutral. $9 price target. Recent store checks proved uninspiring, Sterne Agee said. Jefferson Bancshares ( JFBI) was upgraded to buy at TheStreet Ratings. Masco ( MAS) was downgraded at Keybanc to underweight from hold. $18 price target. Third-quarter trends are likely to slow, Keybanc said. PHH ( PHH) was downgraded at Sterne Agee to neutral from buy. Valuation call, based on a $26 price target, Sterne Agee said. RBC Bearings ( ROLL) was downgraded at Bank of America/Merrill Lynch to neutral from buy. Valuation call, as the stock is up 26% year to date, BofA/Merrill said. $66 price target. TW) was initiated with a buy rating at MKM Partners. $140 price target. New health care exchange business should drive growth, MKM Partners said.