American Express Serve will continue to offer customers the ability to easily create and manage subaccounts for friends and family, send or receive money, and enjoy access to benefits such as Purchase Protection 4, Roadside Assistance 5, Global Assist® Services 6, fraud protection in the event the Card is lost or stolen, and 24x7 live customer service.

“We are striving to provide the best value and convenience for the underserved market,” said Dan Schulman. “We’ve added a slew of new features to American Express Serve in an effort to build one of the most comprehensive full-service reloadable prepaid offerings available today.”

American Express Serve at More than 20,000 Stores by Year End

American Express Serve is now available online at and will be available at select CVS/pharmacy, Family Dollar, Office Depot, Walgreens and Duane Reade stores in the U.S. this fall for a one-time purchase price of $2.95.
American Express Serve Account Fee Summary
Card Price $0 online

$2.95 in retail locations

$0 select retailers through 12/31/13
Monthly $1 Monthly Fee (no fee in NY, TX, VT)

--OR --

$0 with any Direct Deposit during your statement period


$0 when you add $500 or more during your statement period
Add Money $0 Direct Deposit
$0 Checking/Savings Account
$0 Debit Card
$0 Credit Card*
Add cash for $0 at nationwide

CVS/pharmacy and participating 7-Eleven® locations 1


Add cash using MoneyPak® or Vanilla Reload

(Third party fees may apply 2)
$0 to add checks withMobile App (available December 2013)
ATM Withdrawals

$0 at MoneyPass® ATMs

$2 at non MoneyPass ATMs. ATM operator fees apply 3
Foreign Transactions 2.7% on each transaction after conversion to US dollars

*Cash advance fees for credit card loads may apply; check with your credit card issuer for details.

1To find the location nearest you, please go to or visit your neighborhood 7-Eleven store.

2MoneyPak® fee of up to $4.95 applies. Vanilla Reload fee of up to $3.95 applies.

3No fee in VT

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. American Express Serve is a full-service reloadable prepaid access account issued by American Express Travel Related Services Company, Inc. Learn more at and connect with us on,,,, and

(1) 2011 FDIC National Survey of Unbanked and Underbanked Households

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