Sony Corporation (SNE): Today's Featured Consumer Durables Laggard

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Sony Corporation ( SNE) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day down 1.0%. By the end of trading, Sony Corporation fell $0.60 (-2.9%) to $20.27 on average volume. Throughout the day, 2,572,022 shares of Sony Corporation exchanged hands as compared to its average daily volume of 2,256,400 shares. The stock ranged in price between $20.24-$20.56 after having opened the day at $20.47 as compared to the previous trading day's close of $20.87. Other companies within the Consumer Durables industry that declined today were: Skullcandy ( SKUL), down 3.7%, Emerson Radio ( MSN), down 3.6%, Mattel ( MAT), down 3.3% and iRobot Corporation ( IRBT), down 3.1%.

Sony Corporation designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. Sony Corporation has a market cap of $21.6 billion and is part of the consumer goods sector. Shares are up 90.8% year to date as of the close of trading on Friday. Currently there are 3 analysts that rate Sony Corporation a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Sony Corporation as a hold. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we also find weaknesses including weak operating cash flow and poor profit margins.

On the positive front, Black Diamond ( BDE), up 7.8%, Global-Tech Advanced Innovations ( GAI), up 7.2%, Gaming Partners International Corporation ( GPIC), up 3.4% and Kid Brands ( KID), up 2.1%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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