- A simple, easy-to-understand visual of what happens on phone calls using automated call scoring technology.
- A break-down of what leads to improved sales and overall business performance.
- Details on what, exactly, triggered a phone call from a mobile consumer to an advertiser. This includes specific keywords, ad impressions and Web-based sessions.
- Easy campaign optimization to drive more calls from new customers.
“These products are a significant advancement for our customers. As mobile continues to grow, marketers are increasingly unable to close the loop between which online actions drive an actual conversation and, ultimately, a sale,” said Pete Christothoulou, President of Marchex. “Call DNA and Dynamic Tracking provide actionable insights that can transform advertising performance. We’ve seen these products improve ad performance by more than 25% and are excited to see the technologies yield leaner, more efficient advertising budgets for our customers.”To learn more, visit http://www.marchex.com/call-analytics/CallDNA ABOUT MARCHEX Marchex is a mobile advertising technology company. The company provides a suite of products and services for businesses that depend on consumer phone calls to drive sales. Marchex’s mobile advertising platform delivers new customer phone calls to businesses, while its technology analyzes the data in these calls to help maximize campaign results. Marchex disrupts traditional advertising models by giving businesses full transparency into their ad campaign performance and charging them based on new customer acquisition. Learn more at www.marchex.com or follow @marchex on Twitter.