PITTSBURGH, Oct. 4, 2013 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Lake Charles to their three-day grand opening weekend. The celebration begins on Friday, October 11 at the retailer's new location in the Prien Lake Mall (542 West Prien Lake Road) and continues through Sunday, October 13. Special extended store hours will be in effect for Friday ( 8:00 a.m. to 10:00 p.m.), Saturday ( 8:00 a.m. to 10:00 p.m.) and Sunday ( 9:00 a.m. to 8:00 p.m.). Throughout the weekend, DICK'S will host a variety of giveaways, including a free Mystery Gift Card from $5 to $500 for the first 100 adults in line on Friday and Saturday, a free Under Armour Tech™ T-shirt for the first 100 people in line on Saturday and a free Scratch & Win card, where every card is a winner, for the first 100 adults in line on Sunday.* On Sunday, Liz and Jessica Cavalierfrom Swamp People on the History Channel will make an appearance in-store from 12:30 – 2:30 p.m.** "We look forward to opening our new DICK'S Sporting Goods in Lake Charles and becoming part of the community," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "We want to serve athletes of all ages in Lake Charles by providing the equipment they need to help them excel." The Lake Charles location will be the retailer's 6 th store in the state of Louisiana and its 538 th nationwide. The new store will feature over 40 in-store services performed by DICK'S certified PROS in Golf, Bike, Hunting, Fishing, Team Sports and more. Visit www.DicksSportingGoodsOnline.com/GrandOpen/LakeCharles for more details. *NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one per person. See store for details.