Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) today announced Skylanders Boomcast– a series of online webisodes for the best-selling kids game of the year 2 – which debuts Friday, “SWAPtober” 4 on the Skylanders YouTube channel. Offering a weekly glimpse into the magical world of Skylands, S kylanders Boomcast will be hosted by actor Zachary Gordon (Diary of a Wimpy Kid) as he brings fans the latest Skylanders franchise news, gameplay tips and tricks, fan art, character spotlights, exclusive interviews with the Skylanders team and more, straight from the source. “Our young fans have a tremendous appetite for all things Skylanders. Skylanders Boomcast is an innovative way to turn marketing content into entertainment content,” said Eric Hirshberg, CEO of Activision Publishing. “This will be the destination where our fans can dive deeper into the world of Skylanders than ever before.” The show’s launch kicks-off SWAPtober, a month of activities celebrating the newest Skylanders game – Skylanders SWAP Force™, which will hit stores on October 13 in North America, October 16 in Australia and October 18 in Europe. “I’m so honored and excited to be a part of Skylanders Boomcast! The fact that I get to bring Skylanders news to Portal Masters around the world is a dream job, and I can’t wait to see what amazing things fans will bring to the table,” said Zachary Gordon, host of Skylanders Boomcast. “It’s been really great working with Activision on this project, and I just know that fans will love what the team has in store for them.” Skylanders Boomcast was created by Activision Publishing, Inc. and is a MATTER/Edelman Production in association with RadNerd Productions. About the Skylanders Franchise The award-winning, billion dollar Skylanders franchise pioneered the toys-to-life category in 2011 with the debut of Skylanders Spyro’s Adventure®. The game originated a new play pattern that seamlessly bridged physical and virtual worlds across multiple platforms and became the top-selling kids’ videogame of the year. In October 2012, Skylanders Giants™ further evolved the genre and added the mega-sized Giant Skylanders and LightCore™ characters to the collection of interaction figures. Skylanders Giants was awarded the “e-Connected Toy of the Year” at the 13th Annual Toy of the Year (TOTY) Awards. The next innovation in the franchise Skylanders SWAP Force is being developed by Vicarious Visions, an Activision studio. The game is rated E10+ by the ESRB. For more information, visit www.skylanders.com. About Activision Publishing, Inc. Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.