Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers, renters, real estate agents, and brokers, today launched Trulia Data Connect. With the new program Trulia is partnering with MLSs to offer value-added services for their brokers. Benefits for brokers include the latest, most accurate listing data available to homebuyers on Trulia, increased brand exposure with consumers, and valuable reporting and customer support resources. “Accurate, complete and updated home listing data is important to everyone in the real estate process, from consumers to agents, brokers and MLSs,” said Alon Chaver, VP of Industry Services at Trulia. “That’s why Trulia is investing heavily in partnerships with MLSs who wish to help their brokers improve the accuracy of the listings they market on Trulia. We are dedicated to empowering brokers to market their listings and their brands more effectively on Trulia’s popular platform.” The three primary benefits of the program for brokers and MLSs include:
- Accurate and timely data: Listings are processed on Trulia’s continuous data cycle and updated as often as every 10 minutes. This is good for everyone in the system, including consumers, agents, brokers and MLSs.
- Prominent broker brand exposure on Trulia: Brokers can empower their agents by branding their agents’ profiles on Trulia, and in lead emails to consumers, as well as search results in Trulia’s Find an Agent Directory.
- Premium reporting and customer support: Trulia provides weekly reports to MLSs for the benefit of their brokers, providing important insight into listing performance.