- Beginning October 3 rd, the company will donate $1 dollar to EMC for each bra purchased on calvinklein.com;
- During the week of October 7 th, Calvin Klein will leverage their Facebook and Twitter social media platforms with dedicated messaging to further engage and educate fans of the Calvin Klein brand on EMC’s important work and mission; and,
- During the month of October, messaging will be employed in the retail windows of hundreds of Calvin Klein Underwear’s freestanding stores worldwide.
Turlington Burns has a long-standing relationship with the house, beginning with her first runway show for Calvin Klein for the Fall 1987 season. In 1988, Irving Penn photographed Turlington Burns for her first Calvin Klein Collection advertising campaign. That same year, she became the face of Calvin Klein’s timeless scent, ETERNITY, for the fragrance’s launch campaign captured by Bruce Weber. Turlington Burns continued to work with legendary photographers, like Steven Meisel, Mario Testino, Peter Lindbergh and Jurgen Teller, for several more advertising campaigns for the Calvin Klein Collection, Calvin Klein Underwear, Calvin Klein Jeans, and Calvin Klein Swimwear brands, Contradiction fragrance, as well as three additional ETERNITY fragrance campaigns.While leading an illustrious career in modeling, Turlington Burns has gone on to direct and produce No Woman, No Cry – a documentary film about the global state of maternal health. Following the release of her film in 2010, she founded Every Mother Counts. Every Mother Counts is a campaign to end preventable deaths caused by pregnancy and childbirth around the world. Every Mother Counts informs, engages, and mobilizes new audiences to take action to improve the health and well-being of girls and women worldwide. For more information, please visit everymothercounts.org. Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. (NYSE:PVH), is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com. PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
|PSA IMAGE CREDIT: © 2013 Mario Sorrenti|
|SOCIAL MEDIA -||CKI: facebook.com/calvinklein; calvinklein.tumblr.com; google.com/+calvinklein; youtube.com/calvinklein; twitter.com/calvinklein; instagram.com/calvinklein|
|brand handle: @calvinklein|
|SOCIAL MEDIA -||EMC: facebook.com/everymothercounts; google.com/+everymothercounts; youtube.com/everymothercounts; twitter.com/everymomcounts organization handle + hash tag: @everymomcounts #EMC|