WEST CHESTER, Pa., Oct. 2, 2013 /PRNewswire/ -- QVC, the global leader in video and eCommerce retail, announced today the appointment of Matthew Goldberg to the position of Senior Vice President Global Market Development. Goldberg, who will assume his new role in October 2013, will be responsible for driving global growth, reporting to Mike George, President and CEO of QVC. "Matt is a highly strategic and pragmatic business leader with a great depth of experience in global business development, new market expansion, and building relationships with key stakeholders," said Mike George. "As QVC continues to expand globally, Matt's experience and leadership will be instrumental in delivering on our strategy to bring the QVC brand and its unique video and eCommerce experience to consumers across cultures." In his new role, Goldberg will assess and select priority markets, identify and evaluate potential partners, build and execute launch plans, and transition new business to operational mode under its own leadership team. Goldberg will be based out of QVC's global headquarters in West Chester, PA. Goldberg most recently served as CEO of Lonely Planet, where he drove the company's geographic expansion into China, India, Brazil, Russia and other markets, through partnerships and local operations. He recently facilitated the sale of Lonely Planet to a private investor. About QVCQVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA), is the world's leading video and eCommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 250 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 26-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc. SOURCE QVC, Inc.