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Discovery Communications ( DISCA) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 1.1%. By the end of trading, Discovery Communications fell $1.19 (-1.4%) to $83.23 on heavy volume. Throughout the day, 1,598,630 shares of Discovery Communications exchanged hands as compared to its average daily volume of 1,034,900 shares. The stock ranged in price between $82.74-$84.37 after having opened the day at $84.05 as compared to the previous trading day's close of $84.42. Other companies within the Media industry that declined today were: Point.360 ( PTSX), down 10.9%, RetailMeNot ( SALE), down 3.1%, Ku6 Media ( KUTV), down 2.3% and Beasley Broadcast Group ( BBGI), down 2.0%.

Discovery Communications, Inc. operates as a non fiction media company worldwide. It operates through three segments: U.S. Networks, International Networks, and Education. The company provides original and purchased content across various distribution platforms. Discovery Communications has a market cap of $11.8 billion and is part of the services sector. Shares are up 26.6% year to date as of the close of trading on Monday. Currently there are 9 analysts that rate Discovery Communications a buy, no analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Discovery Communications as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, good cash flow from operations, expanding profit margins, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, Liberty Media Corporation Class A ( LMCA), up 35.3%, Dolan ( DM), up 9.3%, World Wrestling Entertainment ( WWE), up 5.9% and Envoy Capital Group ( ECGI), up 5.8% , were all gainers within the media industry with Time Warner Cable ( TWC) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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