CHICAGO, Oct. 1, 2013 /PRNewswire/ -- USG Corporation (NYSE: USG), a leading building products company, today announced its new brand identity and tagline, "It's Your World. Build It.," which exemplifies the organization's unwavering commitment to customers and its strategy for continued growth. To view the multimedia content associated with this release, please click: http://www.multivu.com/players/English/62145-usg-new-brand-identity Building on the success of its strategic growth plan, USG and its Canadian subsidiary, CGC, Inc., are activating the new brand through four-year sponsorships of both the U.S. Olympic and Paralympic Teams and the Canadian Olympic Team. USG and CGC are now the official building materials sponsors of Team USA and the Canadian Olympic Team. L&W Supply Corporation, the company's distribution subsidiary, becomes the official building materials provider of Team USA. USG's core values—integrity, service, innovation, diversity, safety, efficiency and quality — are reflected in the Olympic and Paralympic Movements, making the relationship between the organizations an ideal match. "Over the past five years, we made several strategic moves to make USG a stronger, more agile company," said Chairman, President and CEO James S. Metcalf. "We are focused on things that matter to our customers: product innovations, expansion into key international markets, and making it easier to do business with us," added Metcalf. "Being associated with The Olympic Movement, which is recognized throughout the world, gives USG broad exposure and appeal as we roll out our new identity," said Metcalf. "Olympic and Paralympic athletes are known for high performance, perseverance and a commitment to excellence – principles that align closely with USG's own values. We are proud to support the athletes who devote their lives to achieving greatness. It inspires us to do the same as we embark on the next phase of our company's growth," adds Metcalf.