SCOTTSDALE, Ariz., Oct. 1, 2013 /PRNewswire/ -- Online marketplaces are changing rapidly, and along with them so do management necessities and business structures. To both conform to the shifts and stay ahead of changing trends in the online ad industry, adhesive believes that applying a "flat" organizational structure – in which the traditional managerial hierarchy is leveled – will help them do just that. Attracting great talent is critical in a crowded career field, as is continual innovation, and adhesive has identified traditional, ineffective management as a hindrance to both. (Logo: http://photos.prnewswire.com/prnh/20131001/PH88986LOGO-a )(Logo: http://photos.prnewswire.com/prnh/20131001/PH88986LOGO-b ) The young company first took notice of this growing trend in some of today's most successful and forward-thinking companies – namely Google, W.L. Gore, and Morning Star – whose structures adhesive's own are now based on. Under this new trend, employment-level titles are removed, and as a result employees are considered colleagues rather than employees. As such, no single person can fire another, and such decisions are instead based on a mediation process necessitating discussion and sharing varying opinions and viewpoints to arrive at an informed decision. The potential upsides to this type of culture are numerous. By removing political obstacles, adhesive hopes that individuals will take more accountability for their career growth by understanding there is no longer a limited potential for "upward movement," or professional movement in any direction. This also greatly reduces fear of being fired or of a disagreement being potentially harmful, as the "flat" structure encourages conversation and new ideas in an open forum, rather than through transacting with a single manager. The new means of organization, adhesive's founder Chad Little predicts, will help adhesive maintain a top-notch employee-base and allow those employees to move faster and more creatively to better service their clients. "We believe this is the type of structure and company that existing and future generations will want to work for." adhesive is uniquely positioned to thrive under a new approach to business culture. "Culture has always been a key focus for us," said Little, finding that the heart of successful businesses are thriving, positive working relationships that promote the individual. "We look forward to sharing what we learn – both good and bad!"