Deckers Outdoor Corporation (DECK): Today's Featured Consumer Goods Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Deckers Outdoor Corporation ( DECK) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.2%. By the end of trading, Deckers Outdoor Corporation rose $0.72 (1.1%) to $65.92 on average volume. Throughout the day, 802,179 shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 776,800 shares. The stock ranged in a price between $63.40-$66.43 after having opened the day at $64.61 as compared to the previous trading day's close of $65.20. Other companies within the Consumer Goods sector that increased today were: Tianli Agritech ( OINK), up 21.0%, Ever-Glory International Group ( EVK), up 10.6%, Truett-Hurst ( THST), up 9.1% and S&W Seed Company ( SANW), up 5.7%.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children in the United States and internationally. Deckers Outdoor Corporation has a market cap of $2.1 billion and is part of the consumer non-durables industry. Shares are up 53.3% year to date as of the close of trading on Friday. Currently there are 6 analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and 6 rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a hold. The company's strengths can be seen in multiple areas, such as its solid stock price performance, reasonable valuation levels and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, weak operating cash flow and disappointing return on equity.

On the negative front, Castle Brands Incorporated ( ROX), down 10.6%, Swisher Hygiene ( SWSH), down 9.0%, Natuzzi SPA ( NTZ), down 7.7% and Summer Infant ( SUMR), down 7.7% , were all laggards within the consumer goods sector with Reynolds American ( RAI) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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