NEW YORK (TheStreet) -- TheStreet's Jim Cramer gets some help from Ross Kenneth Urken and Mad Money Research Director Nicole Urken regarding GIF files.

The GIF file, (pronounced: "Jiff"), or Graphics Interchange Format file, was created in 1987 by Steve Wilhite at CompuServe.

It's getting a second life, Ross said, with the rise of Tumblr, which was acquired by Yahoo! ( YHOO) earlier this year.

The file format is also very similar to Vine, which captures a more emotional aspect or deeper meaning to somebody's life than a photograph, Nicole said.

Ross added that this file is indeed important, although at first glance it may be hard to understand why.

But these short, five-second clips can easily go viral, drawing millions of page views and clicks. It makes viewing something much more valuable, he said.

Nicole said that it's more important to know what the file is, rather than how to make them. But for those interested, the Web site www.gifboom.com is capable of such an action.

While it is generally geared toward younger people, it's a format that is quickly gaining popularity among all age groups, she concluded.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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