ATLANTA, Sept. 30, 2013 (GLOBE NEWSWIRE) -- Equifax Inc. (NYSE:EFX), a leading provider of identity proofing and fraud mitigation solutions, has announced that it is working with iovation, the only provider of device reputation, to offer a combined solution to combat fraud. This joint offering helps protect online and mobile customer access from identity theft, account takeover and other fraudulent activity. Equifax will combine its Identity and Fraud Solutions Identity Proofing and Progressive Authentication that support verifying and authenticating identities with iovation's ReputationManager 360 that helps prevent real-time fraud by leveraging shared device reputation intelligence. This new combined offering from Equifax and iovation provides comprehensive, multi-layered fraud mitigation during customer enrollment and ongoing transactions to help protect against key issues such as account takeover, synthetic and true-name fraud, data breaches, and internal fraud risks. "To stop fraud without compromising customer experience or hiring large numbers of fraud analysts, fraud teams need more effective, reliable, and automated processes to sort out suspicious transactions," writes Forrester Research, Inc. VP and Principal Analyst, Andras Cser in research on fraud management¹. "... understanding how a user and his peer group behave under normal (non-fraudulent) and abnormal (fraudulent) circumstances is critical to detect anomalies from past behaviors." "Equifax is a leading fraud prevention provider," said Gasan Awad, Vice President, Equifax Identity and Fraud Product Management. "We have deep expertise in helping our customers predict the likelihood they are dealing with the actual intended person and not an imposter mimicking the known user. Our risk-based solutions work to ensure that legitimate customers pass through unhindered, while suspicious identities are efficiently routed for further scrutiny. We are pleased to be working with iovation to provide our customers with another means of identifying fraud through a frictionless user experience."