DODGEVILLE, Wis., Sept. 30, 2013 /PRNewswire/ -- Lands' End today announced it has named Michele Donnan-Martin as Executive Vice President, Chief Merchandising Design officer. Donnan-Martin will lead all aspects of merchandising and design for the brand to ensure alignment of product development, price point strategies and design aesthetic to embrace and further build upon Lands' End's rich heritage. Donnan-Martin will start on November 4, 2013, and report directly to Edgar Huber, CEO and President, Lands' End. (Logo: http://photos.prnewswire.com/prnh/20071029/AQM053LOGO) "I am confident that Michele's proven success in the retail industry will deliver the ideal combination of merchandising, product development and financial acumen that will further position Lands' End for growth," said Edgar Huber, CEO and president of Lands' End. "We look forward to adding a new member to the Lands' End Leadership Team who will bring a wealth of brand-building knowledge and multi-channel retail and product development experience." Donnan-Martin comes to Lands' End as an experienced senior executive who has successfully led and built new brands throughout her career. Most recently, she was the sr. vice president/general merchandising manager for Coldwater Creek and prior to that she was the brand president, retail & direct, for Delia's Inc. Both of these posts, plus a previous role at J. Crew , have provided Donnan-Martin with a strong understanding of the direct retail business model. Donnan-Martin also served as chief design officer for Martin & OSA, a division of American Eagle Outfitters. While at Abercrombie & Fitch Co., Donnan-Martin was instrumental in establishing the women's apparel division. "Michele's strong experience in merchandising and design will be a valuable addition to our team as we continue to evolve our brand through new product design and innovation," said Huber. "I look forward to working with her to deliver on our commitment to provide our customers with the quality, value and service we have been known for over the past 50 years."