DALLAS, Sept. 30, 2013 /PRNewswire/ -- For 29 years, the Pizza Hut® BOOK IT!® Program has stood for one thing, and that's empowering a love of reading in young children. During the 2013-14 school year, the program will impact another 14 million kids in grades K-6 in more than 620,000 classrooms across the country. (Logo: http://photos.prnewswire.com/prnh/20110609/CG16913LOGO-b) (Logo: http://photos.prnewswire.com/prnh/20120531/CG16655LOGO-b) On October 1, known as National BOOK IT! Day, BOOK IT! will debut a new, custom story written just for BOOK IT! by Jeff Kinney. Splat tells the story of a boy and his friend who try to escape the watchful eye of safety patrol on the way home from school. Readers everywhere can enjoy at www.pizzahut.com/bookit. This release kicks off the beginning of the "reading season" that will undoubtedly culminate month after month inside Pizza Hut restaurants nationwide with kids and families celebrating another successful month of reading over a beloved Pizza Hut Personal Pan Pizza®. "The Pizza Hut BOOK IT! Program reaches students with a positive message about how rewarding reading can be and that is so important to us," said Shelley Morehead, BOOK IT! Program administrator. "Through our 29 years of advancing literacy, we're fortunate to have such tremendous support from schools and teachers around the country who want to make it great for kids by giving them the lifelong gift of reading." BOOK IT!, which has customized reading materials for all ages, is entering year two of a partnership with award-winning author Jeff Kinney and his bestselling book series, "Diary of a Wimpy Kid." The eighth book, Hard Luck, is on sale November 5, 2013, and is one of the biggest books of the year. Elements of the Wimpy Kid books will be integrated into all BOOK IT! classroom materials, teacher printouts and a parent- and child-friendly web creative at www.pizzahut.com/bookit. "We have been so impressed with the BOOK IT! Program and the impact it has both on a national level and within each participating school," said Kinney. "As you can imagine, I developed a love for reading at a young age and a program like BOOK IT! does an incredible job of keeping reading fun and relevant."