BEIJING, Sept. 30, 2013 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it has successfully launched a series of myStore features for Yansha Youyi Shopping City ("Yansha"). myStore is a shopping social platform that connects and engages global consumers. The platform also provides a network for shoppers and their friends to connect to consumer society at large. In myStore, users are fitted with their own private stores that they can fill with their favorite brands, products and shopping lists. Opened in 1992, Yansha is China's first retail joint venture approved by the Chinese government. Its three department stores in China are recognized as luxury retail stores that cater to high-end consumers from around the world. Mr. Yaping Liu, Vice President of Yansha, commented on the deal. "We are excited about incorporating these new myStore features into Yansha as they are set to benefit both our brand customers and shoppers. Our subscribers and followers are now able to access two of our stores on myStore, which feature nearly 700 brands and 7,553 products, and we hope that they will enjoy this innovative consumer experience we have created. Our brand customers are also grateful for the new opportunities and increased social marketing value that myStore provides. They are delighted that we are creating a new and efficient channel for them to market and service their customers. Included in these new features is a one-on-one engagement platform designed to facilitate easy access between sales clerks and their customers. The one-on-one CRM feature, for example, can help us communicate with customers through Wechat, and recommend new items through each shopper's subscription and shopping lists. This opens up a brand new direction for us to connect and engage with our consumers, and is sure to provide a solid competitive edge down the line."