TINGLEV, Denmark, September 30, 2013 /PRNewswire/ -- With a four-year track record,Star Cool Controlled Atmosphere offers customers leap potential in a number of new reefer segments Until a few years ago, it was not possible to transport bananas from growers in Ecuador to consumers in Azerbaijan except by air. Then came a reefer trade game changer, MCI's Star Cool Controlled Atmosphere (CA). Now, a new animation film seeks to explain the simple and affordable technology behind. To view the Multimedia News Release, please click: http://www.multivu.com/mnr/63464-maersk-star-cool-reefer-film (Logo: http://photos.prnewswire.com/prnh/20120531/537201 ) Banana producers soon saw potential travel time increase from 20 to 45 days. Bananas from the Matanuska Farm in Mozambique's Nacala region, for example, could suddenly reach markets in Europe and Asia, and Star Cool CA allowed exporters in Ecuador access to banana consumers in Baku, Azerbaijan. Four years hence, more than 25,000 Star Cool CA reefers are in action around the world on several major reefer container lines in both Asia and Europe. The new CA animation goes beyond banana and avocado exports to target shippers of a wide range of high-respiring fruits and vegetables such as asparagus or mango. The Star Cool CA track record is based on a simple patented design. During transport, the biological respiration processes within the cargo will consume the container's O 2 so the Star Cool trick is to control this process with a membrane filter. In an energy efficient way, the filter releases excess CO 2, which in some cases can damage the cargo if left uncontrolled. "We took a technology well known from other contexts and developed it further. Star Cool CA uses a permeable membrane and a vacuum pump to extract excess CO 2 from the cargo," says Gert Jorgensen, head of MCI's research and development section. Acquisition and operation cost is important for the use of CA in new trades.