Kellogg Company (K): Today's Featured Food & Beverage Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Kellogg Company ( K) pushed the Food & Beverage industry lower today making it today's featured Food & Beverage laggard. The industry as a whole closed the day down 0.5%. By the end of trading, Kellogg Company fell $0.83 (-1.4%) to $59.02 on average volume. Throughout the day, 2,124,508 shares of Kellogg Company exchanged hands as compared to its average daily volume of 1,633,700 shares. The stock ranged in price between $58.59-$59.72 after having opened the day at $59.69 as compared to the previous trading day's close of $59.85. Other companies within the Food & Beverage industry that declined today were: Tofutti Brands ( TOF), down 7.9%, Truett-Hurst ( THST), down 7.3%, Gruma S.A.B. de C.V ( GMK), down 3.6% and Fomento Economico Mexicano SAB de CV ( FMX), down 3.2%.

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. Kellogg Company has a market cap of $21.7 billion and is part of the consumer goods sector. Shares are up 7.4% year to date as of the close of trading on Thursday. Currently there are 3 analysts that rate Kellogg Company a buy, 2 analysts rate it a sell, and 11 rate it a hold.

TheStreet Ratings rates Kellogg Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in net income, good cash flow from operations, solid stock price performance and growth in earnings per share. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the positive front, Castle Brands Incorporated ( ROX), up 7.6%, Bridgford Foods Corporation ( BRID), up 4.7%, Crumbs Bake Shop ( CRMB), up 3.6% and Pilgrims Pride ( PPC), up 3.0%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the food & beverage industry could consider PowerShares Dynamic Food & Beverage ( PBJ) while those bearish on the food & beverage industry could consider PowerShares DB Agriculture Sht ETN ( ADZ).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.
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