Rascoff continued that his company's scale is helping it grow because advertisers want to advertise on the largest sites in their community -- and for many communities, that's Zillow. In markets where Zillow was not number one, such as New York City, the company has been making smart acquisitions to help it get to where it needs to be. Rascoff also clarified that Zillow is the engine behind all of of the real estate listings at Yahoo! ( YHOO), and his company even has a database of pre-foreclosure properties, so users can see the health of a community and get an advanced jump on buying properties that are in distress. Cramer said he's siding with the bulls and thinks Zillow still has a lot of growth left to go.
Action Alerts PLUS , is one such driller and is the most active in the Niobrara region with over 350,000 acres. Noble Energy ( NBL) is another big player in the region, and is on track to drill 50% more wells in 2013 than it did in 2012. Many estimate Noble's acreage to be worth more than $13.8 billion, more than the entire company's current valuation. Cramer also endorsed some of the smaller Niobrara drillers, including PDC Energy ( PDCE), with 98,000 acres, Bonanza Creek ( BCEI), and also Bill Barrett ( BBG), the smallest pure play in the region with only 16 wells but 60 more in the works. Others who drill in the region, as well as in other oil shales, include Whiting Petroleum ( WLL) and Carrizo Oil & Gas ( CRZO).