NEW YORK ( TheStreet) -- Have you ever heard of a motorized skateboard?

If not, you might want to listen to Ben Forman, the co-founder of ZBoard who introduced the concept to the TheStreet's Debra Borchardt.

"A ZBoard is like a cross between a Segway and a skateboard," Forman said.

Riders lean forward on the ZBoard to go forward and back to stop. The boards can even go in reverse.

The product started off as mechanical engineering project in college about four and a half years ago, Forman said.

Although the company is not traditionally financed, it did raise about $300,000 on Kickstarter last year.

The venture has been much more successful than even its founders thought possible. The company has sold 400 ZBoards to buyers in more than 40 countries, but Forman said the original expectation was to sell only about 20.

He added that because of the larger scale, the company decided to go with plastic injection molding and used a MakerBot to print 3D prototypes. Now, the company even uses the 3D printer for an LED headlight/taillight kit.

The base package ZBoard starts off at $649 and has a 5-mile range, but Forman added that the company now has a premium model for about $1,200 that has a 20-mile range.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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