PITTSBURGH, Sept. 27, 2013 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Athens to their three-day grand opening weekend. The celebration begins on Friday, October 4 at the retailer's new location at the Epps Bridge Centre (1791 Oconee Connector) and continues through Sunday, October 6. Special extended store hours will be in effect for Friday ( 8:00 a.m. to 10:00 p.m.), Saturday ( 8:00 a.m. to 10:00 p.m.) and Sunday ( 9:00 a.m. to 8:00 p.m.). Throughout the weekend, DICK'S will host a variety of giveaways, including a free Mystery Gift Card from $5 to $500 for the first 100 adults in line on Friday and Saturday, a free Under Armour Tech™ T-shirt for the first 100 people in line on Saturday and a free Scratch & Win card, where every card is a winner, for the first 100 adults in line on Sunday.* On Saturday, former University of Georgia Running Back Rodney Hampton will make an appearance in-store from 12:30-2:30 p.m.** Hampton is a two-time Pro Bowl selection and Super Bowl Champion with the New York Giants. Professional bass angler Skeet Reese will be in-store on Sunday from 10:00 a.m.–2:00 p.m. "DICK'S Sporting Goods is excited to become a member of the Athens community with the opening of our newest location," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "With unsurpassed customer service and the best products in the industry, we are the equipment solution for athletes of all ages." The Athens location will be the retailer's 18 th store in the state of Georgia and its 534 th nationwide. The new store will feature over 40 in-store services performed by DICK'S certified PROS in Golf, Bike, Hunting, Fishing, Team Sports and more. Visit www.DicksSportingGoodsOnline.com/GrandOpen/Athens for more details. *NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one per person. See store for details.