Priceline.com Inc. (PCLN): Today's Featured Leisure Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Priceline.com ( PCLN) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.5%. By the end of trading, Priceline.com rose $14.29 (1.4%) to $1,011.61 on light volume. Throughout the day, 370,525 shares of Priceline.com exchanged hands as compared to its average daily volume of 615,200 shares. The stock ranged in a price between $999.48-$1,014.22 after having opened the day at $1,002.44 as compared to the previous trading day's close of $997.32. Other companies within the Leisure industry that increased today were: Country Style Cooking Restaurant Chain ( CCSC), up 5.6%, Empire Resorts ( NYNY), up 5.2%, Century Casinos ( CNTY), up 4.0% and MakeMyTrip ( MMYT), up 3.9%.

priceline.com Incorporated operates as a online travel company. Priceline.com has a market cap of $51.8 billion and is part of the services sector. Shares are up 62.2% year to date as of the close of trading on Wednesday. Currently there are 16 analysts that rate Priceline.com a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front, Caesars Entertainment ( CZR), down 5.2%, Asia Entertainment & Resources ( AERL), down 3.0%, Hyatt Hotels Corporation ( H), down 2.9% and Nevada Gold & Casinos ( UWN), down 1.9% , were all laggards within the leisure industry with Royal Caribbean Cruises ( RCL) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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