Other key findings:
- Creativity rarely happens in the workplace: Only one in three (34 percent) rate the workplace as one of their top three locations for creativity. During the commute (34 percent), in the shower or bath (25 percent) or during exercise (22 percent) are other favored places and times for inspiration.
- Technology offers an opportunity to unlock creativity: Nearly three quarters (71 percent) of creatives believe that new tools and technologies have enabled them to be more creative in the workplace.
- Creatives seek artistic opportunities outside of work: Half of those surveyed are photographers in their spare time, while nearly a third (30 percent) looks to writing, drawing or painting as a creative outlet.