NEW YORK (TheStreet) -- Nokia's (NOK) announcement of the release of six new Windows-based Nokia phones and a tablet on Oct. 22 is actually more exciting news for Microsoft (MSFT) investors than for Nokia's.Earlier this month, Microsoft agreed to buy almost all of Nokia's devices and license patents. The transaction is expected to close within the first quarter of 2014, and investors should regard Nokia's ongoing phone strategy as Microsoft's. Nokia may be going through the motions, but for all practical purposes, the new devices are de facto Microsoft products. Selling tablets has been the nemesis for Hewlett-Packard ( HPQ), BlackBerry ( BBRY) and Barnes & Noble ( BKS). Despite less than tenacious sales of Surface, consumers will soon have another tablet from which to choose. Microsoft may feel like it's pushing a rock up a hill trying to capture market share from Apple ( AAPL) and Amazon ( AMZN) in the tablet space, but it does strengthen Microsoft's competitive position with Google ( GOOG).
The Nokia Lumia 1020 is an exciting phone for those who want greater picture quality. I love taking pictures on my phone. I have a Canon ( CAJ) T4i Camera and it delivers much better pictures than my Samsung S3, but unless I'm going somewhere that requires the need for it, I use my phone. With new and better phones in the pipeline, a Windows-based Nokia phone makes a compelling option. Microsoft's continued drive to accelerate its lineup of consumer options appears to be the right direction for the company. The new Nokia phones will undoubtedly play well with Microsoft's SkyDrive online office suite, offering to counter Google's online office apps. For outlook and Windows users, SkyDrive has a more familiar look and feel, plus SkyDrive offers greater online storage for free. The challenge, of course, is to grow market share in a space Microsoft doesn't dominate. Growing from behind isn't exactly new territory, as demonstrated in the last couple years of market-share growth for the Xbox. Follow @RobertWeinstein This article was written by an independent contributor, separate from TheStreet's regular news coverage.