NEW YORK ( TheStreet) -- While the broader market appeared to be heading for another close in negative territory, it was able to reverse course and snap its five-day losing streak.On CNBC's "Fast Money" TV show, Guy Adami said that while everyone knows the auto sector is doing well, he would stick with BorgWarner ( BWA), which hit new highs on Thursday. Tim Seymour would buy Starbucks ( SBUX) because it is a great U.S./multinational play and margins can continue to expand. He added that the company deserves a premium valuation. Mike Khouw likes Priceline.com ( PCLN) and reminded investors they should not confuse stock price with valuation, arguing that it's still cheap relative to its growth rate. Karen Finerman said she still likes MasterCard ( MA) because it's a premium company with a reasonable valuation considering its revenue growth. Steve Grasso said Google ( GOOG) is his top pick for this market environment, citing YouTube's revenue growth rate and increasing ad spending in particular. Nike ( NKE) reported strong earnings and Adami said this isn't a consumer story but a company-specific one. He wouldn't chase the stock and would wait for a dip. Finerman said the Nike news should help boost Finish Line ( FINL) and Foot Locker ( FL), particularly the latter. J.C. Penney ( JCP) announced that it would offer 84 million shares in a secondary despite CEO Mike Ullman recently saying the company would not be looking to raise additional capital this year. Finerman said this seems awfully fishy, but should keep the company afloat for a while. Seymour added that the stock will probably take a hit from the offering. Jeff Lick, owner of Galt Investments, was a guest on the show and said he would definitely not be a buyer of J.C. Penney. He added that suppliers could have been holding back if they didn't believe the company could fulfill its obligations. Switching stocks, he said he is a fan of Deckers Outdoor ( DECK). JPMorgan Chase ( JPM) was the featured company on the show's "Street Fight" segment. Adami defended the stock saying it's cheap based on book value and earnings. He added the stock has been resilient through negative headline after negative headline.
Seymour disagreed, arguing that while many investors seem to be shrugging off the fact that the U.S. Attorney General is involved, it could actually be a huge deal. He added the uncertainty on the legal front is not good for the stock and the federal government is going to want to hit JPMorgan hard to set an example. Michael Rapino, CEO of Live Nation Entertainment ( LYV), was a guest on the show and said the company expects to see strong growth. He added that emerging markets have contributed double-digit returns annually and should continue to do so. In regards to recently selling 640,000 shares, Rapino said it was only 6% of his overall holdings and he still remains long and optimistic on the stock. Grasso said he has exited his BlackBerry ( BBRY) position, which he was playing for its M&A potential, after it broke below Monday's lows. Eli Lilly ( LLY) was the first stock on the show's "Pops & Drops" segment. Adami said investors can stay long the stock with a stop-loss at $50. Caesars Entertainment ( CZR) fell 5% and Grasso said he would avoid the name due to its large amount of debt. Air Products and Chemicals ( APD) jumped 2%. Finerman said the stock seems way too expensive despite the recent management shakeup. Youku.com ( YOKU) popped 5% and Seymour said traders could likely chase this one, just not on Friday. Lockheed Martin ( LMT) moved higher. Khouw would not be looking to initiate a new position but advised taking profits for those that have been long. Tesla Motors ( TSLA) hit another all-time high. Grasso said it's not only taking share from electric vehicles but luxury vehicles. He added that next year's international sales will match those in the U.S. Hertz Global Holdings ( HTZ) plunged 16% on Thursday and Adami said this move makes him leery of airlines because most car renters get their vehicles from airport locations. Immersion Corp. ( IMMR) is up roughly 90% year to date. Seymour continues to like the name, but the rapid move higher makes him apprehensive. He wouldn't chase it on Thursday's pop higher. For their final trades, Seymour would buy the iShares MSCI Brazil Capped ETF ( EWZ) and Khouw would buy BorgWarner via options. Grasso likes Potash ( POT), Finerman would buy Foot Locker if it opens up less than $1 higher on Friday. Adami is a buyer of JPMorgan. -- Written by Bret Kenwell in Petoskey, Mich. Follow @BretKenwell Follow TheStreet.com on Twitter and become a fan on Facebook.