WILBRAHAM, Md., Sept. 25, 2013 /PRNewswire/ -- Friendly's Ice Cream, LLC, the operator of 355 Friendly's restaurants and a manufacturer of ice cream products distributed in over 7,500 retail outlets, in conjunction with The Hershey Company, is introducing a new, limited edition Premium Football Ice Cream Cake that provides the ultimate game day treat for football fanatics, families and friends. Handmade at Friendly's creamery in Wilbraham, Mass., this decadent dessert boasts rich and creamy peanut butter ice cream laced with swirls of crushed Reese's® Peanut Butter Cups. Hand-dipped in Friendly's rich chocolate truffle coating and topped with chocolaty crunchies, the cake is decorated with whipped icing in the form of authentic football stitching. (Photo: http://photos.prnewswire.com/prnh/20130925/NE85692) (Logo: http://photos.prnewswire.com/prnh/20130425/NE01287LOGO) Perfect for fall and football gatherings of any size, Friendly's Premium Football Ice Cream Cake easily serves 8 to 10 guests. Since 1935, Friendly's has maintained a reputation for serving great tasting ice creams and remains an industry leader by offering consumers and guests an array of high quality products made with all-natural flavors. "The marrying of Reese's® iconic Peanut Butter Cups and Friendly's handcrafted ice cream served in the form of a football is an example of how we continuously build upon our longstanding ice cream roots with new, innovative combinations and presentations that are as delicious as they are appealing to the eye," said Zeynep Akkan, Sr. Marketing Manager for Friendly's retail products. "Friendly's is an iconic ice cream brand, and while we've enjoyed much success with other ice cream cake products, we know our guests and retail customers are always looking for fun, festive presentations that fit popular seasonal occasions and celebrations." In addition to the new ice cream cake, Friendly's longstanding partnership with The Hershey Company has resulted in an array of extremely popular, co-branded ice cream treats. "We are very excited to partner with The Hershey Company again this year. Our Reese's® Peanut Butter Cup ice cream cake, as well as the Reese's® Peanut Butter Cup and Reese's® Pieces® Sundae Cups are very popular with consumers and we feel this new cake will become a hit with families during football season," notes Akkan.