Starbucks Corporation (SBUX): Today's Featured Leisure Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Starbucks Corporation ( SBUX) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole was unchanged today. By the end of trading, Starbucks Corporation rose $1.19 (1.6%) to $76.55 on average volume. Throughout the day, 3,762,850 shares of Starbucks Corporation exchanged hands as compared to its average daily volume of 4,112,100 shares. The stock ranged in a price between $75.48-$77.31 after having opened the day at $75.53 as compared to the previous trading day's close of $75.36. Other companies within the Leisure industry that increased today were: Empire Resorts ( NYNY), up 3.9%, Morgans Hotel Group Company ( MHGC), up 3.9%, Ruth's Hospitality Group ( RUTH), up 3.4% and Fiesta Restaurant Group ( FRGI), up 3.0%.

Starbucks Corporation operates as a roaster, marketer, and retailer of specialty coffee worldwide. As of September 30, 2012, the company operated 9,405 company-operated stores and 8,661 licensed stores. Starbucks Corporation has a market cap of $57.2 billion and is part of the services sector. Shares are up 41.9% year to date as of the close of trading on Monday. Currently there are 17 analysts that rate Starbucks Corporation a buy, no analysts rate it a sell, and 7 rate it a hold.

TheStreet Ratings rates Starbucks Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, good cash flow from operations and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company shows low profit margins.

On the negative front, Carnival ( CUK), down 7.7%, Pizza Inn Holdings ( PZZI), down 3.2%, Chuy's Holdings ( CHUY), down 2.9% and Nevada Gold & Casinos ( UWN), down 2.7% , were all laggards within the leisure industry with Carnival Corporation ( CCL) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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