“Following the positive response from the gaming community for the PS Vita campaign last year, we are thrilled to have the opportunity to partner with Taco Bell to tap into the excitement as we prepare to launch PS4 on November 15,” said Guy Longworth, senior vice president, brand marketing at SCEA. “PlayStation and Taco Bell both have some of the most loyal fans in the world, and this promotion rewards them by providing an extraordinary opportunity to get their hands on a PS4 before it hits stores.”The PS4 system will launch in North America on Nov. 15, and will be available at major retailers for $399 (MSRP). The PS4 system delivers rich and immersive gameplay experiences that feature powerful graphics and speed, deeply integrated social capabilities, and innovative second-screen features. Consumers can also request a code without purchase by mail or online. Prize packs will be shipped on or around Tuesday, Nov. 12. PS4 branded $5 Buck Boxes or Big Boxes will be available at participating locations while supplies last. No purchase necessary to enter or win. Void where prohibited. Promotion begins at 12:01 AM (ET) on Sept. 26, 2013, and ends at 11:59:59 PM (ET) on Nov. 10, 2013. Promotion open to legal residents of the United States or D.C. (excluding Hawaii); consumers must be 18 or older to win. See Official Rules at www.tacobell.com/winps4 for details on how to enter, free method of entry, prize details, restrictions, and terms and conditions of participation. Message and data rates may apply for each text message sent and received. Check wireless plans for details. About Sony Computer Entertainment America LLC Sony Computer Entertainment America LLC (SCEA) has revolutionized home entertainment since the first PlayStation® system launched in 1995 in the United States, followed by the PlayStation®2 computer entertainment system launch in 2000. SCEA continues to redefine the entertainment lifestyle with the PlayStation®Portable (PSP™) handheld entertainment system, the PlayStation®3 (PS3™) computer entertainment system, PSN℠, PlayStation®Vita (PS Vita) portable entertainment system, and the soon to be launched PlayStation®4 computer entertainment system. SCEA also recently launched PlayStation®Mobile, a cross device mobile platform using Android-based PlayStation™Certified devices. Recognized as an undisputed industry leader, SCEA markets the PlayStation® family of products and develops, publishes, markets and distributes software for PSP, PS3 and PS Vita systems in North and South America. Based in San Mateo, California, SCEA serves as headquarters for all North American and South American operations.