DALLAS, Sept. 24, 2013 /PRNewswire/ -- Southwest Media Group, one of the Southwest's premier media and marketing services agencies, has acquired award-winning digital agency YELLOW7 Interactive to expand client services with added capabilities. SMG already is recognized as an innovator in the digital media space and a thought leader to clients with its "Immersion" experiential digital summits. SMG's acquisition of YELLOW7 Interactive further extends its reach with digital to handle all aspects of a client's online footprint, from strategy, design and development to deployment, reporting and analysis, and optimization. The move comes as the result of several years of successful collaboration on multiple client projects. YELLOW7 Interactive, which received a 2012 Consumer's Choice Award and was featured in Inc. magazine as one of the 10 most dependable search marketing firms in the U.S., delivers effective digital advertising with measurable results through social, search, strategy, mobile and creative channels. "The development of digital communication has transformed people's lives and changed the way business is done," said SMG founder and CEO Bob Nichol. "We have a strong resume in digital planning, buying and analytics, and YELLOW7 Interactive will perfectly complement our current product offering to add value to our clients' businesses." Southwest Media Group's digital capabilities include planning and buying across all digital channels as well as social media strategy, digital strategy, social conversation management, email marketing, SEM and analytics optimization. In addition, the company has developed an in-house agency trading desk to leverage the real-time bid marketplace in digital media. The addition of YELLOW7 Interactive furthers SMG's digital reach into other areas including Web development, digital production, SEO, reputation management, user experience and design. YELLOW7 Interactive has developed memorable media and technologies for brand leaders such as Travelocity, GameStop, TIGI and more. As one of the first development agencies to create motion and interactive elements for websites, YELLOW7 Interactive has garnered national recognition from publications such as The New York Times and USA Today. "This merger of the two businesses creates an even stronger entity that will enable us to further optimize the path to conversion and maximize ROI for our clients," said YELLOW7 Interactive President Jason Burgess. "Southwest Media Group's collaborative culture melds perfectly with ours, and we believe this will be a seamless, positive change for all of us." YELLOW7 Interactive will keep its name.