Fresh off her record-breaking swim from Cuba to Florida, long-distance swim legend Diana Nyad today announced a 48-hour continuous "Swim for Relief” to take place in New York City’s Herald Square on Oct. 8 – 10, 2013 in support of Hurricane Sandy recovery efforts. The swim will raise funds for AmeriCares, a nonprofit global health and disaster relief organization that delivers medicines, medical supplies and aid to people in need around the world and across the United States. P&G brands such as Duracell, Tide and Secret are underwriting all production costs for the Nyad Swim for Relief, maximizing the funds donated that directly support AmeriCares Sandy-related recovery activities.

“As we near the one year anniversary of Hurricane Sandy, it’s crucial that we recognize the importance of disaster relief – not just in the days following an event, but in the months and years that follow,” said Diana Nyad. “The ’Nyad Swim for Relief’ allows me to demonstrate strength and endurance in a statement of solidarity with those who have suffered in communities I care about.”

A 120-foot long, two lane pool will be installed in Herald Square for the event, allowing New Yorkers to witness Diana’s endurance firsthand and cheer her on as she raises funds for those in need. Celebrities, community leaders, local organizations and everyday New Yorkers are invited to swim alongside Diana. Those in and outside of New York can also participate by directly donating funds, or starting their own fundraising efforts, at www.NyadSwimforRelief.com, in addition to offering words of encouragement through social media by using the #SwimForRelief hash tag. Submitted tweets and posts will be featured onsite at the event and shared with Diana as she swims toward her goal.

Hurricane Sandy caused approximately $70 billion in damage across the Eastern seaboard, destroying 12,500 homes in New Jersey alone. To-date, in Ocean County, NJ, more than 25,000 residents are still displaced from their homes and in New York FEMA has again extended its deadline for Transitional Sheltering Assistance – demonstrating the continued need for these recovery efforts.

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