The Mazda3 is Mazda's best-selling model. It accounts for over a third of the company’s annual sales and over 3.5 million units have been sold since the launch of the first generation model in 2003. The redesigned 2014 Mazda3 delivers exhilarating and responsive driving thanks to SKYACTIV technology along with a design that makes you want to get in and drive.The Aha implementation in the Mazda3 will make use of Bluetooth to connect iPhone and Android phones to the car and will also separate Aha’s personalized location-based stations from its entertainment stations, giving Mazda drivers access to Aha’s location-based stations under the "Nearby" button. Mazda’s unique user interface allows control of the Aha stations through features such as a commander controller and a beautiful 7-inch center display. In the Mazda3, Aha is implemented as a third “band” after AM and FM, making it as safe and intuitive to use as a radio station. A Japanese version of the Aha app will launch prior to delivery of the first Mazda3 in Japan. Aha is a part of HARMAN International (NYSE:HAR) the premium global audio and infotainment group. For more information, images and news, please visit Aha’s online press room. About Aha by HARMAN Aha is an interactive service of HARMAN International Industries that makes Web content as easy and safe to use as radio. Aha uses the Harman Cloud Platform to turn Web content into personalized radio stations that consumers can listen to from anywhere – at home, on the go, or safely from the driver’s seat. Aha is working with more than 10 automotive manufacturers who, in total, represent more than 50 percent of all cars sold in the USA/Canada. By the end of 2013, Aha will be offered in over 40 models of vehicles including Acura, Chrysler, Ford, Honda, Mazda, Porsche, Scion and Subaru. The Aha platform and service was started in 2008 in Silicon Valley by a group of Web and multimedia veterans with a shared passion for delivering an “always on” audio experience to connect drivers to the content they really want. HARMAN, the company that designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets, acquired Aha in September 2010. For more information, visit www.aharadio.com or find Aha on Facebook and Twitter. About HARMAN HARMAN designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 14,000 people across the Americas, Europe, and Asia and reported sales of $4.3 billion for the fiscal year ended June 30, 2013. The company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR. Please visit www.harman.com for more information. © 2013 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries.
* The number of stations available on Aha will vary based on country of use.