Today, in a historic moment for digital advertising, AOL Networks hosts the industry’s first-ever Programmatic Upfront, which features major agencies and brands making upfront financial commitments for 2014. This milestone event focuses on how technology and automation are disrupting digital advertising. Pioneers including Nate Silver, editor-in-chief of ESPN’s FiveThirtyEight blog, and Dr. David Plans, co-founder of BioBeats, will share their perspectives and experiences that demonstrate how technology and automation can unlock creativity.
“Stronger data utilization has allowed us to create a more robust digital media map of our consumer,” says Frank Wong, Director, Digital Media, Hyatt Hotels and Resorts. “Together with our agencies, we are building a strong competitive edge with programmatic technology and automation. It gives us the tools we need to act on what we know about our consumers and prospects and ultimately drive greater brand and direct response results.”“Accuen is always looking to partner with innovative companies in the industry,” says Accuen CEO Josh Jacobs. “AOL’s commitment to programmatic is an example of the forward-thinking mindset we look for to help our clients be more successful. AOL’s tools and technology have already helped us deliver for clients, and the addition of more premium inventory to AOP means we have even more opportunities to deliver breakthrough results for our clients.” “Amnet is part of the communications planning infrastructure at Aegis Media and strives to deliver better performing media through better audience targeting. AOL Networks’ technology enhancements in programmatic buying empower us to deliver strategic, measureable and sustainable business outcomes for brand and direct-response clients,” says Ashwini Karandikar, President, Amnet Global. “Our clients are no longer asking about a simplified ecosystem - they are demanding it as they should,” says Donnie Williams, Chief Digital Officer, Horizon Media. “We may think that the chaos doesn’t reach them, but it does and it’s one of the biggest barriers to greater investment. We are proud to lead this movement with AOL Networks. It’s exactly where we want to be as an agency." "Havas Media Group is committed to a programmatic future through its Affiperf network,” says Adam Kasper, Chief Media Officer, Havas Media. “Our company's integrated and flexible structure gives us the agility to leverage innovative and data driven solutions at scale. We are able to maximize the returns for our clients and better engage their consumers. We are thrilled to participate in this program with AOL. By creating the first platform based buying solution to offer market-leading inventory, they are helping us to push our industry forward. This is the start of a new era which will open the doors to programmatic marketing for advertisers, agencies and publishers."
Advertisers Have Unprecedented Access to Reserved AOL Inventory Thru AOP Starting Jan. 1, 2014AOL Networks also announces it will allow upfront clients to lock in reserved AOL inventory to be scheduled and targeted programmatically as part of their upfront commitment. For example, the inventory on AOL homepages, The Huffington Post, TechCrunch and StyleList, will be on AOP, giving advertisers the opportunity to buy in an automated fashion what they previously bought manually. This move makes AOL one of the industry’s first major publishers to make its reserved inventory available through programmatic channels. Advanced AOP Enhancements Make Automated Buying Faster and Easier than Ever Built on AdLearn, the industry’s leading ad optimization technology, AOP allows advertisers to execute and manage their digital marketing campaigns from one central platform. AOL Networks is transforming AOP from a demand-side platform (DSP) to a true programmatic cross-screen buying platform with access to premium inventory, creative executions and analytics. New features include:
- Real-time bidding on private marketplacesConnects advertisers with premium publishers via private marketplaces in supply-side platforms managed through a streamlined workflow alongside reserved and real time bidded impressions.
- Cross-screen capabilitiesDesktop, tablet (web + app), and smartphone (web + app) inventory with built-in frequency and performance optimization all in one place.
- Premium format suiteHighly impactful and viewable placements decisioned and bought programmatically across all inventory types.
About AOL NetworksAOL Networks enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands. AOL Networks brands include Advertising.com, The AOL On Network, Be On, ADTECH, Pictela and Adap.tv. You can find more information at www.aolnetworks.com.