Estee Lauder Cos Inc (EL): Today's Featured Consumer Goods Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Estee Lauder Cos ( EL) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day down 0.2%. By the end of trading, Estee Lauder Cos fell $0.99 (-1.4%) to $70.76 on light volume. Throughout the day, 1,177,328 shares of Estee Lauder Cos exchanged hands as compared to its average daily volume of 1,766,900 shares. The stock ranged in price between $70.75-$71.67 after having opened the day at $71.65 as compared to the previous trading day's close of $71.75. Other companies within the Consumer Goods sector that declined today were: Entertainment Gaming Asia ( EGT), down 11.4%, Verso Paper ( VRS), down 7.3%, Cooper Tire & Rubber Company ( CTB), down 6.8% and SGOCO Group ( SGOC), down 6.8%.

The Estee Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. Estee Lauder Cos has a market cap of $17.3 billion and is part of the consumer non-durables industry. Shares are up 21.0% year to date as of the close of trading on Friday. Currently there are 8 analysts that rate Estee Lauder Cos a buy, 1 analyst rates it a sell, and 4 rate it a hold.

TheStreet Ratings rates Estee Lauder Cos as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, revenue growth, largely solid financial position with reasonable debt levels by most measures and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the positive front, Amira Nature Foods ( ANFI), up 17.2%, Castle Brands Incorporated ( ROX), up 13.5%, Motorcar Parts of America ( MPAA), up 11.6% and China Zenix Auto International ( ZX), up 6.7%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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